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The Role That (Good) Insurance Plays in Protecting Your Business

4/23/2025

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And how it keeps you focused on growth and profitability

Starting a business is an exciting new venture, whether it be a specialty coffee shop, cute clothing boutique or a residential roofing company. Our team at The Whorton Agency is here to walk with you and protect you and your business on this new adventure.

You took that first step and the hardest part is over. Your proposal went through, perhaps you even secured a loan, and your plans were successful. You acquired your business license and permits and found the perfect location. 

Now what? How do you protect yourself, your employees, your investment in the necessary (and expensive) equipment and even the furniture filling your new foyer? Without proper insurance coverage, you risk losing everything you’ve worked so hard to build. We don’t want that for you, so let us handle that piece of the puzzle.

It can be hard to fathom potential losses you could face, but as Insurance Specialists, it’s our job to recognize the magnitude of havoc that unexpected events could cause you and your company. Investing in business insurance with the right agency should be a top priority as you’re starting out. 

Picture this. A storm rolls in from Alabama, with 50-mile-an-hour winds whipping through town. Your shop with its brand new roof sits in its path, and as those winds reach a frenzy, that same roof gets pulled up and away. Imagine, a client comes into your office as your team works to clean up the next day, and they slip in the entryway that’s been exposed to the rain that the storm brought in. Having the right coverage eliminates your heartburn over this level of damage, and it protects you, your building and that client all at once.

Not all businesses need the same type of coverage, and your policy package should be tailored to your company’s precise needs. We could go on and on about general liability, workers compensation, property, umbrellas and more, but we can do you one better. Call us. By best understanding the why and how your business operates, we can build a coverage package that is as unique as what you have to offer.

Opening a new business and becoming your own boss is thrilling, so let yourself ride the high of that excitement without fear of the unknown. Partnering with the right team for your insurance can make that difference for you and set you up for long-term, sustainable success. 

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The Whorton Agency, Inc.

106 Bankhead Highway
Carrollton, GA 30117

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  • Home
  • About
    • Meet the Team
    • In Memoriam
    • Client Testimonials
    • Referral Program
    • The Advisor
  • Insurance Services
    • Auto
    • Commercial
    • Disability Income
    • Homeowners
    • Life
    • Renters
  • Service Center
    • Carriers
    • Claims
    • Make a Payment
  • 770-832-8998